I work with both emerging and established brands that are looking for more than just beautiful images. My visual storytelling helps a brand stand out, build trust, and form a genuine connection with its audience.

I approach each project strategically — starting with an understanding of the product, the message, and the context in which the content will be used. I create visuals that speak your brand’s language — aesthetic, honest, and in tune with today’s visual culture.

I shoot with a Canon R6, iPhone 14 Pro, and DJI Osmo Pocket 3 — depending on the project’s needs and preferred visual style. This allows me to combine high production quality with an effortless, natural atmosphere.

What I offer:
– Campaign and lookbook photography
– Content for websites or product catalogs
– UGC photo and video created in real, authentic environments
– Creative consulting and visual support throughout the process

Every project is different — that’s why, after briefing, I prepare a personalized offer tailored to your goals.

Lookbook / Campaign / Catalog  

Each project is unique, so after a short briefing and research, I prepare a personalized offer tailored to your brand’s goals and needs.

Pricing
Currently, my rate for brand shoots is 163,61 € |320 BGN per hour, with a minimum booking of 2 hours.

For sessions held in my studio, an additional 51.12 € | 100 BGN / per 2 hours (space rental)

Included in the price:
– creation of a moodboard — a short visual presentation defining the direction and mood of the shoot;
– setup of lighting and set design according to selected references;
– the photoshoot itself;
– delivery of all successful images within 10 business days via an online gallery link;
– retouching of the agreed number of photos. Additional retouched image — 5,11 € | 10 BGN per photo.

The images can be used for social media and online content.
For full buyout of copyright, an additional +50% is added to the fee.
Weekend shoots are charged with a +50% rate increase.

If I handle the full production of the shoot — including team selection (makeup, stylist, model), scheduling, and logistics — an additional +30% is applied to the fee.

You’ll receive a detailed offer after completing the brief.

Brands & UGC. Evgeniya Naydenova — Brand & Portrait Photographer | Sofia, Europe
Brands & UGC. Evgeniya Naydenova — Brand & Portrait Photographer | Sofia, Europe
Brands & UGC. Evgeniya Naydenova — Brand & Portrait Photographer | Sofia, Europe

UGC Content for Brands  

I create aesthetic and authentic UGC content that feels personal and contemporary. I approach each project individually — based on the campaign goals and the brand’s visual identity.

What I offer:

  • Unboxing videos — filmed with a phone or camera, with a calm and sensory feel
  • Lifestyle videos — casual and natural, showing the product in real-life situations
  • Lifestyle photography — with natural light, movement, and attention to detail
  • Flatlay compositions — stylized shots highlighting the product design
  • Optional: I can bring in someone to record a “talking head” in Bulgarian or English

If you have a different format or budget in mind, I’m happy to discuss. I’m open to adapting and collaborating. I work precisely with the brief and stay fully committed to delivering visuals that support your campaign goals.


Brands & UGC. Evgeniya Naydenova — Brand & Portrait Photographer | Sofia, Europe
Brands & UGC. Evgeniya Naydenova — Brand & Portrait Photographer | Sofia, Europe
Brands & UGC. Evgeniya Naydenova — Brand & Portrait Photographer | Sofia, Europe

Video packages:

1 video — 153.38 € | 300 BGN
3 videos — 409.03 € | 800 BGN
5 videos — 664.68 € | 1300 BGN
10 videos — 1278.23 € | 2500 BGN

Photo packages:

3 lifestyle photos — 61.36 € | 120 BGN
5 lifestyle photos — 86.91 € | 170 BGN
10 lifestyle photos — 150.31 € | 300 BGN

 UGC Packages:  

Mini — 2 photos + 1 video (up to 30 sec.) — 163.61 € | 320 BGN
Standard — 5 photos + 2 videos — 306.78 € | 600 BGN
Maxi — 10 photos + 3 videos — 511.30 € | 1000 BGN



All packages include:

  • Filming in a real environment (at home, outdoors, or in a daily context)
  • Brief-based short script and framing
  • Basic editing (color grading, framing)
  • Rights for use on organic social media


  • Additional Services
    • Raw footage (unedited material): + 50% of the project price
    • Whitelisting: 178.95 € | 350 BGN
    • Full rights in perpetuity: + 100% of the project price
    • Exclusivity (up to 3 months): base price × number of months (e.g. x3)
    • Additional person in frame: 92.03 € | 180 BGN
    • Additional location: 76.69 € | 150 BGN
    • Subtitles in additional languages: 40.90 € | 80 BGN
    • Express delivery (up to 3 days): 153.39 € | 300 BGN
    • Script writing: 102.26 € | 200 BGN
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